Archive for March 2010
Guest post by Beth Hrusch
As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. But, what many people don’t realize is that article marketing isn’t just for directories anymore.
Read the whole story, How to Use Article Marketing as Part of Your Social Media Strategy.
Jeff Lefevere,* author of Good Grape: A Wine Blog Manifesto, is one of the most recognized wine bloggers anywhere, and yesterday’s post, There Is No Magic Wand in the Wine Industry, demonstrates why he will remain so for years to come. In the story, Jeff describes the advice he give to people interested in joning the wine industry.
For reasons I can’t explain (particularly given that I’m based in Indianapolis), I get an email or a phone call a couple of times of year from different wine entrepreneurs who are interested in receiving feedback on wine-related business plans or concepts.
I always meet up with these optimistic would-be wine titans in person or on the phone. Six years ago, pre-blog, I was the earnest entrepreneur seeking feedback and I was always pleasantly surprised by the willingness of wine-related people to lend a helping or a gentle guiding hand. It only makes sense to return the gesture in-kind while hoping these entrepreneurs find the fortitude to move forward that I couldn’t muster.
Now, that said, the message I give isn’t always so precious or fuzzy.
For more, flip over to the story. You will leave it a bit wiser, and perhaps a bit more cautious.
Good Grape: A Wine Blog Manifesto is just one of the amazing websites that make up The Palate Press Advertising Network. I hope you will visit it, and the rest of our team, to find the very best wine writing to be found anywhere.
*Disclosure- Jeff is Managing Editor of Palate Press: The online wine magazine, as well as a member of The Palate Press Advertising Network.
